The Name

How the fuck do you name a company, an app, an idea, a vision? I sat with my pencil and paper, for hours on end, Chat GPT as my soundboard…and eventually it surfaced.

I must have gone through a dozen names before landing here. Early versions migrated around ideas like Ping, Loop, and Circl — words that hinted at connection, proximity, or rhythm. But none of them felt right. Some were too obvious. Some too corporate. Some were already taken.

For a while, Nudg was the front-runner — sharp, short, and to the point. But it was owned by a Nottingham taxi company, and they weren’t letting go of it. That brief setback actually helped clarify what I was really looking for.

I didn’t want something that sounded like an alert. This wasn’t about pushing people, or triggering them to check their phone. It was about the lightest possible signal — a whisper, not a shout. Something that invited curiosity rather than demanded attention.

That’s how I got to Nudgg — a deliberate misspelling that made the name feel softer, quieter, and more personal. It took out the sharpness and added just enough character to make it unique.

Once the name was set, everything started to move a bit faster. The logo. The language. Suddenly, it felt real. And now, the hard part: what I’m building — not a product for perfect timing, but a nudgg toward the people who matter, at the moments that do.